BetLab respects your preferences concerning the collection and use of your personal information ("data"). Our goal is to deliver content targeted to the industry you work in, the products you use, the role you play in your organization, and your specific preferences. In order to provide you with relevant information, fulfil your specific requests, and enhance your experience across our Web site, we will at times request data from you. This policy lets you know how we collect data, why we collect it, how we protect such information, with whom we intend to share it, how we keep it secure and the choices you have concerning the use of such information.

This is the privacy policy for BetLab Web sites. This policy describes the broadest potential use of data throughout the BetLab Web sites. Parts of the sites may make far less use of data than we have outlined in the policy. Please note that BetLab maintains the same privacy practices described in this policy for data we collect off-line; accordingly, references below to Web site "users" also apply to individuals from whom we collect data off-line.
Third-Party Web Sites: BetLab also provides links to non-BetLab sites we believe may be of interest to you. These sites are provided as a convenience and are beyond our control. You are advised to check the privacy policies and terms of use of those sites before providing your personal data to them. To learn more about BetLab's privacy policy, review the sections below for information pertaining to:
1. Acceptance of this Privacy Statement
2. Types of Data Collection
3. How we use data collected
4. Customization, Preferences, and Opt-Out
5. Account Access
6. Advertising
7. Security
8. Children
9. Policy Update
10. Data Ownership

1. Acceptance of this Privacy Statement

By accepting the Privacy Statement and our Software Licences (End User Licence Agreement) and Services Agreement during your registration with us, you explicitly consent to our use and disclosure of your personal information in the manner described in this Privacy Statement. For those users of the website who do not register with BetLab but who volunteer personal information to us (for example by participating in a free trial or by accessing non-member areas of the website), this Privacy Statement will also apply to them. Naturally, if you are not happy with this Privacy Statement you should not use this website. This Privacy Statement is incorporated into and subject to the terms of the BetLab Software Licences and Services Agreement.

2. Types of Data Collection

We at BetLab respect your right to privacy and are committed to complying with our obligations as a "data controller" under the EU Data Protection Directive (95/46/EC).
BetLab collects data related to our users through the following methods:
• Automated means such as communications protocols and cookies
• Registration screens and online forms
• Sales inquiries and transactions
• Customer communications
• Offline communications and interactions
• Third party sources of information, such as opt in lists.
Depending upon the method of collection and use, the data collected may include information about the user from forms, registrations and transactions (such as name, title, address, company, phone number and e-mail address), financial/transaction information (such as credit card and payment information), information about use of BetLab web sites (such as electronic communications protocols, web pages visited and cookies) and user preferences (including product requirements, areas of industry interest, newsletters, community choices and other information managed from the customer profile that is created when registering on betlab.it and/or betlab.co.uk and/or betlab.eu and/or its sub-domains).
Electronic Communications Protocols and Cookies:
BetLab may receive data from you as part of the communication connection itself, that is, the standard electronic greeting between your computer and our servers. This information often consists of network routing (where you came from), equipment information (browser type), date and time. At this time our server will also query your computer to see if there are "cookies" previously set by BetLab to facilitate log in or other site navigation procedures. A "cookie" is a small piece of information sent by a Web server to store on a Web browser so it can later be read back from that browser.
Data from third parties:
Information About You From Third Parties: If you so request, we may receive Personal Data about you from those Betting Houses featured on the BetLab Service (e.g. Betfair, Betdaq, etc).
In order to protect ourselves and our customers against potential fraud, we may also verify with third parties the information you provide. In the course of such verification, we receive Personal Data about you from such services (e.g. credit reference agencies, payment service providers etc). In particular, if you register a credit card or debit card with BetLab, we may use card authorisation and fraud screening services to verify that your card information and address match the information that you supplied to BetLab and that the card has not been reported as lost or stolen. BetLab, at its sole discretion, also reserves the right periodically to retrieve and review a customer’s credit report for any account, and reserves the right to close an account based on information obtained during this credit review process.
If we cannot verify the information that you provide, we may ask you to send us additional information or to answer additional questions to help verify your information.
Legal Obligation: We will disclose your information (including Personal Data and Non-Personal Data) if we believe in good faith that we are required to disclose it in order to comply with any applicable law, a summons, a search warrant, a court or regulatory order, or other statutory requirement or valid legal process.

3. How we use data collected

BetLab collects data from users for the following purposes:
a) To engage in transactions or communications. Name, address, email, purchase details, and credit card/payment information may be collected and stored as part of the transaction history. The majority of the data collected under this category is business contact information. BetLab may need to share some of this data (address, payment) with delivery services, credit card clearing houses and other similarly situated third parties that are required to accomplish the transaction.
b) To provide future service and support. Information collected for this purpose is both contact data and information related to products and service/support requested. This information is also used to provide service, product update, and similar notices.
c) As a result of product download. Users who download products under trial licenses and purchasers of products may be contacted to confirm certain information about their orders, for example, and they did not experience problems in the download process.
d) To select content. Data may be collected to help create Web site content and navigation that is most relevant and user friendly. This includes data collected as a result of site navigation as well as data provided in forms.
e) To respond to user inquiries and requests for information. This data includes registrations for newsletters and specific requests for further information.
f) To provide various BetLab communities, such as partners, with relevant product alerts and updates. These updates are related to product releases, prices, terms, special offers and associated campaigns. This data is sent out as part of the program member signing up for the relevant program or online account.
g) To better tailor marketing to user needs. We may use information from purchases and requirements to provide you with timely and pertinent notices of product releases and service developments that address your needs and requirements.
h) To better respond to requests for service or quotes for product and equipment purchase. BetLb will pass contact information to the appropriate BetLab salesmen, distributor, reseller, or consultant for follow-up related to BetLab products or services. BetLab may also ask if you wish to have your contact information shared with other selected partners that offer complementary products or services related to your inquiry. If you agree, data is provided to those partners for purpose of responding to your request for service or information. Please review the privacy policy of the specific partner regarding any further interactions with that partner.
i) To provide information on educational events or relevant partner products. We occasionally co-sponsor events with partners or present at partner events that provide services of potential benefit to BetLab users. We or our event partners may provide information on such events and services and/or relevant partner products. To help assure respect of your information, we maintain control of the data we collect or limit the use by these partners of data we collect.
j) To power joint sales or product promotions. BetLab and its partners may engage in joint events or provide bundled products. Such promotions will always reference the partners involved. Both BetLab and the partner(s) will have access to that information. We recommend you review the privacy policies of these partners to address your particular needs and concerns.
k) As a result of your registration for/attendance at a BetLab conference or event. Those existing customers or registered on BetLab sites, who sign up for a conference or event may be contacted prior to the event to see if any meetings, special demonstrations or other customer facilitation. This contact is in addition to any contact that may be required to confirm payment or provide logistical information and updates related to the conference. Attendees of such events may also be contacted after the event to see if any further information is required or follow up is appropriate. This information will be used only by BetLab, designated partners or conference sponsors and will not be released to other third parties. To help assure respect of your data, we maintain control of the data and require that use of the data by these partners is limited to that which is expressly relevant to your profile. Please consult the supplemental privacy statement on the specific conference site for more detailed information.
l) As a result of your participation in interactive discussions and public forums. There are parts of the Web site that permit you to participate in interactive discussions. Some of these are moderated; all are subject to access for technical reasons. BetLab does not control the content that users post and some may serve as public discussion forums. As in any interactive forum open to many users, you should carefully consider whether you wish to submit data and should tailor any other content submitted appropriately.
m) To address performance and fix issues. On occasion, patches and other fixes to software, such as security patches addressing newly discovered vulnerabilities, are developed by BetLab. We may communicate the availability of these patches or fixes to registered owners of software and parties who have identified themselves to us as users or developers.
n) As a result of legal requirements. BetLab may be required to provide data to comply with legally mandated reporting, disclosure or other legal process requirements.

4. Customization, Preferences and Opt-Out

Establishing an online registration profile at BetLab Websites allows visitors the ability to opt in (or out) of communities and provides them with control over their preferences for electronic information delivery.
Communications Choices. BetLab recognizes that users may not wish to be contacted about new or related products. BetLab allows you to opt out of some, or all, email marketing that may result from use of the site. These choices are established and modified via your online registration profile. A link to this profile will be available in marketing emails. If you have any problems in using any of these opt-out mechanisms, please send an email to privacy@betlab.it, indicate opt-out in the subject line and specify what problem you have encountered in the body of the message.
Please note that some non-marketing communications are not subject to general opt-out. These include communications related to product download; communications about sales transactions; information about software updates, patches and fixes; disclosures to comply with legal requirements; and communications with partners about product alerts and updates.
Information-Sharing Choices. BetLab only shares data with selected companies after providing users the ability to either opt out of or opt into the sharing. There are limitations to opting out in the case of (1) joint sale or joint events where the data goes to both BetLab and the other party at the same time; (2) where the customer has requested follow up which involves BetLab partners; and (3) where third parties are required to accomplish the transaction, including delivery and credit card clearing services. There may also be some cases where data is shared with third parties as a necessary function of the service, for example, posting comments to a bulletin board or posting an opportunity to an exchange, where data is available to all users. Other examples include attendance at educational or conference events where third parties and BetLab partners may be involved in providing services or sponsorship of a conference, seminar, training session, or event. As we further develop our preference tools, we will endeavour to have our partners join in their use to provide the user with a more seamless and streamlined environment.
Third Party Permission-Based Lists. On occasion, BetLab may use a third party permission-based list to send communications about BetLab products and services. These are lists maintained by third parties whose users have consented to receive emails from other companies, such as BetLab. We do not have access to the names and contact information on these lists; the third party that has the direct relationship with these users maintains the list and the opt-outs, removes, and unsubscribes. We require the list owners to identify themselves as the mailers of the email and to provide appropriate opt-out mechanisms. If you wish to be removed from a third-party list, you should direct your opt-out request to the list owner, not to BetLab.
Please contact us at privacy@betlab.it. if you believe you have mistakenly received information after opting out or if you would like to opt out of receiving information and have been unable to use the opt-out mechanisms provided.

5. Account Access

BetLab has provided you the ability to create an account or profile of information in BetLab Club. We maintain the data and allow you to update it at any time. To change this information, please login as usual and follow the prompts to "update my profile." We continue to work to increase the scope of information that you may access and update. Please contact us at privacy@betlab.it should you require further assistance concerning your information or if you have trouble accessing your profile; please indicate access in the subject line and let us know what the access problem is in the body of the message.
While the majority of questions and issues related to access can be handled quickly, complex requests may take more research and time. In such cases, access issues will either be addressed within thirty days or you will be contacted regarding the nature of the problem and appropriate next steps.

6. Advertising

BetLab uses some third parties to administer a limited set of BetLab advertisements on its Web sites. No data is provided to the advertisers as part of this process, but aggregate profile information, such as user community, may be used in the selection of advertising to make sure that it has relevance to the user. On some banner ads, an embedded pixel may be present, and while it does not associate with a cookie or other personal profile information, it may return session connection information that allows advertisers to better determine how many individual users have clicked on the ad banner.

7. Security

BetLab is concerned with the security of the data we have collected and has in place reasonable measures to prevent unauthorized access to that information. These measures include policies, procedures, and technical elements relating to data access controls. In addition, BetLab uses standard security protocols and mechanisms to exchange the transmission of sensitive data such as credit card details.
In the event that individual personal data is acquired, or is reasonably believed to have been acquired, by an unauthorized person and applicable law requires notification, BetLab will notify the affected individual of the breach by email or fax or, if BetLab is unable to contact the individual by email or fax, then by mail. Notice will be given promptly, consistent with the legitimate needs of law enforcement and any measures necessary for BetLab or law enforcement to determine the scope of the breach and to assure or restore the integrity of the data system. BetLab may delay notification if BetLab or a law enforcement agency determines that the notification will impede a criminal investigation, unless and until BetLab or the agency determines that notification will not compromise the investigation.

8. Children

The online privacy and safety of children is important to BetLab. We provide products and services in full respect for children rights and for businesses, government agencies, and other organizations. We will never encourage children to use the BetLab sites, nor will we ever market our products or services to children.

9. Policy Updates

If we are going to use your data in a manner different from that stated at the time of collection, we will notify you via email. You will have a choice as to whether or not we use your data in this different manner. In addition, if we make any material changes in our privacy practices that do not affect user data already stored in our database, we will notify you by email or post a prominent notice on this Web site notifying users of the change. In some cases where we post the notice we will also email users who have opted to receive communications from us, notifying them of the changes in our privacy practices.
We may update this policy from time to time to describe how new site features affect our use of your data and to let you know of new control and preference features that we provide you.
We appreciate your comments on BetLab's privacy practices: privacy@betlab.it
We may change this Privacy Policy, or change, modify or withdraw access to this Site, or the content of these pages at any time with or without notice.

10. Data Ownership

The owner of data collected is BetLab srl, Via Bizzarri 9, 40012 Calderara di Reno (BO), this also in respect to Italian law (art.29 del D.Lgs. 196/03).

privacy@betlab.it